BETWEEN FRIENDS
2020 - 2021
Lead the Marketing Strategy for Between Friends album roll out.
Worked on an extenstive pre-save marketing campaign that received over 3000+ pre-saves.
I pulled inspiration from Between Friends love for vintage music players and their y2k/tumblr aesthetic. We gave away signed cd players, custom designed boomboxes and a first gen apple ipod with their favorite songs to fans who pre-saved their album.
The project was added to Spotify playlists such as Lorem and New Music Friday.
We worked on a Snapchat Lens/IG Effects campaign that landed us on the Snapchat lens homepage.
It received over millions of shares and views!
I also managed the Paid Social strategy for Between Friends that focused on TikTok, FB/IG and YouTube.
Worked on an extenstive pre-save marketing campaign that received over 3000+ pre-saves.
I pulled inspiration from Between Friends love for vintage music players and their y2k/tumblr aesthetic. We gave away signed cd players, custom designed boomboxes and a first gen apple ipod with their favorite songs to fans who pre-saved their album.
The project was added to Spotify playlists such as Lorem and New Music Friday.
We worked on a Snapchat Lens/IG Effects campaign that landed us on the Snapchat lens homepage.
It received over millions of shares and views!
I also managed the Paid Social strategy for Between Friends that focused on TikTok, FB/IG and YouTube.