BETWEEN FRIENDS
2020 - 2021
![](https://freight.cargo.site/t/original/i/24f6d9ee8dd0395e800aa9147ddef047323322db1a3ef5d92f659c3a82c5ffbf/ELIZ927-102-1.jpg)
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![](https://freight.cargo.site/t/original/i/6f0a5d2e8ae1a71b5d6599cb72bcbae87aaac3e2660ecfc971e0ada7efbb1614/Screen-Shot-2021-09-02-at-10.43.20-PM.png)
![](https://freight.cargo.site/t/original/i/cc6241a69c1961a563afb6078cf808171908641123c65276ffd564e311566548/Screen-Shot-2021-12-08-at-9.36.57-PM.png)
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![](https://freight.cargo.site/t/original/i/246bc29b74a4e126ebda158ff9ebe63e474d4c3d48f9d7eb0b90f0fa7a3f7153/betweenf12.png)
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![](https://freight.cargo.site/t/original/i/d97f801c7b980bdb4c531aa01f73cfc3e1927bde369a429c65551a094dd9d496/Screen-Shot-2021-12-08-at-9.37.43-PM.png)
Lead the Marketing Strategy for Between Friends album roll out.
Worked on an extenstive pre-save marketing campaign that received over 3000+ pre-saves.
I pulled inspiration from Between Friends love for vintage music players and their y2k/tumblr aesthetic. We gave away signed cd players, custom designed boomboxes and a first gen apple ipod with their favorite songs to fans who pre-saved their album.
The project was added to Spotify playlists such as Lorem and New Music Friday.
We worked on a Snapchat Lens/IG Effects campaign that landed us on the Snapchat lens homepage.
It received over millions of shares and views!
I also managed the Paid Social strategy for Between Friends that focused on TikTok, FB/IG and YouTube.
Worked on an extenstive pre-save marketing campaign that received over 3000+ pre-saves.
I pulled inspiration from Between Friends love for vintage music players and their y2k/tumblr aesthetic. We gave away signed cd players, custom designed boomboxes and a first gen apple ipod with their favorite songs to fans who pre-saved their album.
The project was added to Spotify playlists such as Lorem and New Music Friday.
We worked on a Snapchat Lens/IG Effects campaign that landed us on the Snapchat lens homepage.
It received over millions of shares and views!
I also managed the Paid Social strategy for Between Friends that focused on TikTok, FB/IG and YouTube.