BETWEEN FRIENDS

Album Marketing

Marketing  Lead — Between Friends Album Rollout (Independent Co.)

I led the marketing strategy for Between Friends' album rollout, building a campaign that tapped directly into the band's early-2000s Tumblr-era aesthetic and their fanbase's love of nostalgia music tech.

The centerpiece was a pre-save campaign that drove 10,000+ pre-saves, anchored by a giveaway designed around the band's world: signed CD players, custom-designed boomboxes, and a first-gen iPod loaded with the band's favorite tracks. The campaign turned pre-saving into fan participation rather than a transaction, and supported placement on Spotify editorial playlists including Lorem and New Music Friday.

I also led a Snapchat Lens and IG Effects campaign that earned a feature on the Snapchat Lens homepage, generating millions of views and shares, and managed paid social strategy across TikTok, Facebook, and Instagram throughout the rollout.