Chloé Caillet

Here To Make You Smiile EP Marketing

Digital & Marketing Strategy Lead —Chloé Caillet (Independent Co. Label)

For Chloé Caillet's EP rollout, I built a campaign rooted in queer dance and rave culture, combining creative influencer marketing, immersive release events, and targeted paid social. Our marketing team secured her a feature at Spotify Huis ADE with out-of-home placements running throughout event week, and organized exclusive shows with SG Lewis in Amsterdam and Los Angeles.

On the digital side, I ran the Meta and TikTok ads strategy, driving awareness through raw, immersive creative before moving audiences into retargeting flows that pushed DSP saves and follows. I paired this with a YouTube pre-roll and sequencing strategy targeting music enthusiasts.

The campaign delivered 5 DSP covers and 50+ editorial playlist placements, including an All New Dance cover on Spotify and 20+ New Music Friday adds. Press included a Mixmag cover and features in DJ Mag and Beatport. Within a month, Chloé gained 10K+ new followers across Instagram, TikTok, YouTube, and Spotify.