Deaton Chris Anthony

Album Marketing

Digital Marketing Strategy Lead — Deaton Chris Anthony, Boogy Woogy (Independent Co.)

I led the digital marketing strategy for Deaton Chris Anthony's album Boogy Woogy, pairing platform growth with an experimental AR activation that matched DCA's playful, internet-native world.

I built and ran the full paid social strategy, focused on driving TikTok and YouTube growth — the two platforms where DCA's visual, personality-driven content performs best.

The campaign's standout: a partnership with the Jadu Hologram app to create a custom-designed, life-size DCA hologram. Fans could place the hologram in their own space and share it on Jadu and across socials, turning fan-generated AR content into a traffic driver pointing back to the song and project.