EDEN   

DARK ALBUM

Marketing Strategy Lead — EDEN Album Rollout
( Independent Co. Label)

For EDEN's album rollout, I built a campaign rooted in deep fanbase research, studying where his listeners actually lived online — Reddit threads, Discord servers, fan communities  and listening to how they talked about his music, what they theorized about, and what got them excited.

That research shaped the entire strategy.  EDEN's fanbase thrives on mystery and lore, so we seeded easter eggs throughout the rollout, giving fans things to decode and discuss, and converted that energy directly into Spotify follows and pre-saves. The pre-save campaign drove 15,000+ pre-saves, powered by his email list, remarketing to past pre-save audiences, and the community momentum we'd been building.

The hook was what pre-saving unlocked: fans who pre-saved received coordinates to a secret listening event in a parking structure, where EDEN played the album through the speakers of a rented Nissan Skyline and performed for the fans who showed up.





The rollout continued with a premiere of his full album visuals at Brain Dead Studios in LA, paired with a custom scent in the vinyl created for the release, extending the album's world into physical space.








On the platform side, the campaign's engagement signals, paired with algorithmic boosting and paid ads, helped drive editorial support across Spotify, Apple Music, and Amazon Music, landing placements on hyperpop, New Music Friday, and electronic playlists.