Kilo Kish  

American Gurl Marketing

Digital & Marketing Strategy Lead — Kilo Kish, American Gurl (Independent Co. Label)

Led digital and marketing strategy for Kilo Kish's American Gurl, her first album in three years, featuring Miguel and Vince Staples. The campaign was built around the album's critique of the "American game" and carried that concept through every part of the rollout.

Highlights included a striking music video, limited vinyl variants, a custom Meta Spark AR lens that pulled in over 100K impressions, and a pre-save giveaway to increase engagement on the music videos. On the ground, we partnered with Womxn in Windows for a showcase featuring visualizers and performances on Times Square billboards and at Hauser & Wirth in LA, with styling in collaboration with Rodarte.







The album campaign drove 1 million+ music video views and contributed to 30M+ all-time streams across DSPs and landed on several DSP playlists such as New Music Friday, Lorem and many more.