Lodgeroom

Tour Marketing

For Lodge Room, the Highland Park music venue, I led paid media and digital strategy focused on one clear outcome: selling tickets. I built and managed Meta and TikTok ad campaigns promoting shows across the venue's calendar, driving ticket sales and contributing to multiple sold-out shows.



A big part of the work was infrastructure. I set up correct conversion tracking end to end — pixel implementation, checkout event tracking, and purchase attribution — so every campaign could be measured against actual ticket revenue rather than vanity metrics. This meant campaigns could be optimized toward real purchases and check outs, not just clicks.

I paired this with a local advertising strategy, targeting music fans within the venue's geographic area and built out email capture as a core channel: collecting emails through campaigns, setting up the venue's ESP, and turning one-time ticket buyers into a retargetable, ownable audience for future shows. Results were amazing, I increased their engagement and ticket sales YOY over 120%

On the content side, I ran a video-first strategy, using video creative exclusively to promote both shows and the venue's social presence, leaning on live footage and artist content that performed far better than static assets for event marketing.