Marcos G
2020 - 2021
I was responsible for the Digital Marketing and Creative Strategy for Marcos G’s EP roll out for “Looking For Something”
The concept of the EP was about coming into adulthood yet still feeling young and looking for meaning.
Playing on the idea of young love and nostalgia, we designed early 2000’s inspired VHS covers with his album artwork printed on them. To increase organic engagement and views, we gave them away to fans with the best comment on his music video.
In order grow his email list we decided to commission an artist to design custom art pieces inspired by the EP track art.
Fans had to submit their emails to enter to win.
We also worked on custom IG filters that played back his EP tracks and allowed fans to be immersed into Marcos world. See here.
The concept of the EP was about coming into adulthood yet still feeling young and looking for meaning.
Playing on the idea of young love and nostalgia, we designed early 2000’s inspired VHS covers with his album artwork printed on them. To increase organic engagement and views, we gave them away to fans with the best comment on his music video.
In order grow his email list we decided to commission an artist to design custom art pieces inspired by the EP track art.
Fans had to submit their emails to enter to win.
We also worked on custom IG filters that played back his EP tracks and allowed fans to be immersed into Marcos world. See here.