Maude Latour     

Album Marketing Strategy

Digital & Creative Marketing Strategy Lead — Maude Latour (Independent Co.)

I led the digital and creative marketing strategy for Maude Latour while at Independent Company, building a campaign that blended paid social, custom visuals, and a physical giveaway into one cohesive rollout.

The IG and TikTok ad strategy generated over 6 million impressions. On the creative side, I worked with 3D visual designer 1iing henney to develop a custom 3D "Block Your Number" visual (seen here), and designed and conceptualized a "Block Your Number" custom toy giveaway campaign that drove thousands of pre-saves.

The campaign supported Spotify editorial placements including New Music Friday and Indie Pop, and the "Walk Backwards" music video earned 200K+ views (watch here).