Panic Baby   

Marketing Strategy

Paid Social and Influencer Marketing Lead— Panic Baby
( Consulting for Bamboo Artists Label)

Led digital marketing strategy for panicbaby,  known for her raw, poetic sound that fuses addictive hooks with sharp storytelling. Starting with her debut single "Claw Marks,"
I built a multi-channel campaign spanning paid media, influencer marketing, and streaming strategy designed to break a brand new artist in international markets.

On the influencer side, we ran a mix of seeding and creator campaigns across TikTok and Instagram. I personally scouted and curated the right lineup of fashion girls, e-girls, and creators whose aesthetic genuinely fit panicbaby's world, positioning her at the intersection of music and style rather than just another new artist push. Finding the right fit mattered more than follower counts, and it showed in how naturally the song traveled.



On paid media, I continuously optimized ad campaigns across markets, digging into performance insights to identify where her audience was most engaged and scaling what worked. The streaming strategy paid off across DSPs, landing her music on 14+ major playlists and driving sustained editorial and algorithmic momentum.

During the core campaign window alone in just under two weeks, her Spotify presence transformed: monthly active listeners nearly doubled, streams jumped over 80% and listeners and followers grew over 60%.  "Claw Marks" went on to surpass 13 million streams, "other boys are boring" hit 5 million, and her latest single "avoidant little b <3" passed 1 million streams in just three weeks while charting on TikTok's viral charts.

In total, panicbaby generated over 20 million streams in five months, establishing her as a breakout artist with an EP and release shows across Berlin, Amsterdam, London, Paris, and Warsaw on the horizon.