TEMPOREX   

Album Marketing

Marketing & Creative Strategy Lead — TEMPOREX (Independent Co.)

I led the marketing and creative strategy for TEMPOREX's album rollout — a project heavily inspired by Prince, D'Angelo, Pee-wee Herman, and '90s video game advertisements. The campaign leaned fully into that off-kilter, retro-playful world, building activations that felt like they came from inside it.

For the pre-save campaign, I designed a giveaway around a custom TEMPOREX puzzle game for his track "Delayed" — a nod to the project's video game influences that gave fans something to actually play with rather than just stream.

We also created custom bowling pin stress toys inspired by the album title, used across giveaways and promo — the kind of strange, collectible object his fanbase genuinely wanted.

To bring the campaign into the real world, I ran an out-of-home push with wheat pasting and billboards across Los Angeles and New York, putting the project's retro visual identity on the streets in the two markets where his audience is most concentrated.

On the paid side, I built and managed the ad strategy across Meta and YouTube, driving awareness with creative that matched the project's retro aesthetic, then retargeting engaged viewers and past listeners to convert interest into pre-saves, streams, and follows.