Terror Jr.

Road To Grapeness album Marketing

Digital & Creative Marketing Strategy Lead — Terror Jr. (Independent Co.)

I led the digital and creative marketing strategy for Terror Jr.'s album Road to Grapeness, shaping everything from the visual identity of the campaign to where and how it reached fans.

I produced and styled the band's album press shoot, photographed by Sophie Andreassend, and commissioned 3D artist Barbara Hernandez to create a full suite of visuals spanning promo content, visualizers, and ad assets (see here).

Knowing the band's tongue-in-cheek relationship with their fanbase, I facilitated a Popheads AMA for the album release — self-deprecatingly titled "Oh great, another forgettable AMA from some band" — meeting their audience on Reddit with the band's exact sense of humor.

The IG and TikTok ad strategy generated over 1 million impressions, and Road to Grapeness now sits at 1.7M+ streams across all platforms.