Trousdale 

Album Marketing

Digital Marketing Strategy Lead — Trousdale (Independent Co.)

Trousdale came to us needing to turn a strong social following into sustainable growth and real DSP traction. I led the strategy, starting with a full audit of their streaming and social platforms to understand where the audience was, what was converting, and where the gaps were.

From there, we built a campaign around their Americana aesthetic: cover challenges and vocal breakdowns that showcased the trio's harmonies in platform-native formats, pre-save giveaways designed to match their world — drive-in theater tickets, Polaroid cameras — and partnerships with music tastemakers including Ari Elkins and Matthew Meyer.

The results came fast. Their EP Look Around surpassed 1 million streams on day one, earned the cover of Spotify's Folk Pop playlist, landed New Music Friday in 12 territories, and hit Top 25 on Chill Pop.

Follow-up releases kept the momentum going with covers on Spotify's Infinite Acoustic and Chill Singer-Songwriter playlists, plus editorial support from Tidal and Amazon Music, NPR live sessions, KCRW, and SiriusXM.

Results: 75M+ streams worldwide, 1.3M+ Instagram reach, verification on both IG and TikTok, and KCRW's Favorite Song of 2023 for "Smart Iowa."