Yuna

Marketing & Creative Strategy Lead — Yuna (Independent Compan)

I led the marketing and creative strategy for Yuna, running a global campaign that spanned paid social, creative platform activations, and community engagement.

The centerpiece was a custom Snapchat lens for her track "Invisible" that let users turn themselves invisible on camera while the song played back on their phones — a creative concept tied directly to the track's title. The lens earned 7 million plays and drove 30K+ subscribers (try it here).

On the paid side, the TikTok ad strategy gained Yuna over 80,000 new followers, and the global paid social strategy surpassed 10 million impressions overall, supporting 3 million+ views across her music videos.

I also facilitated Yuna's Official Popheads AMA for her release, connecting her directly with Reddit's pop music community.