Zack Villere   

Cardboard City Album

Marketing & Creative Strategy Lead — Zack Villere, Cardboard City (Independent Co.)

I led the marketing and creative strategy for Zack Villere's album Cardboard City, building a campaign around the album's handmade, DIY world.

I produced the album release party, complete with a custom cardboard-city-inspired DJ booth backdrop that brought the album's title and aesthetic into the room. Zack invited close friends and fans to celebrate the release together — an intimate, community-first event that matched his lo-fi, personal style far better than a traditional industry party.

On the digital side, I ran a YouTube ad campaign supporting the album's video releases, driving over 300K+ views across all music videos (see here).